How to start a Micro Niche Blog From Scratch in 2021- Complete Guide

What is a micro niche blog?

A micro niche blog is a text-based blog website that is all-around to a specific topic or segment.

You can create a micro niche blog or even an e-commerce website targeted to a specific audience segment.

By the way, do you know what the difference between a Website or a Blog is?

Before I tell you how to start a micro niche blog and earn money, I want to tell you the primary difference between the Multi-niche, Niche, and micro-niche.

Only we can move on to how to find Micro Niche site ideas and start our blog.

What is the difference between a niche site and a micro niche site?

When you publish blog posts of different domains in a single blog, the blog is a multi-niche blog.

For example, You have a blog where you are publishing a blog post on mobile reviews, making a healthy meal, losing weight, blogging, etc.

Here, you have targeted multiple domains in a single blog, such as Cooking, Technology, Health, Blogging and so on. Such blogs are known as multi-niche blogs.

When you target only a single domain, such as blogging, this is known as a Niche website. When you target the blogging segment, this is known as a micro niche site.

For example,- your site is all about WordPress plugins. I hope I know you got what I want to explain.

Are Micro Niche Websites a Good Idea?

In August 2018, Google launched the concept of EAT [expertise, authority, and trustworthiness] and YMLY [Your Money or Your Life].

It means Google will rank only those website that has the expertise, authority, and trustworthiness on that topic.

The blogs based on certain types of searches have a vast potential to negatively impact users’ “happiness, health, or wealth”, an only rank with authority and expertise.

In other words, If you want to rank your website on Google, you should select the niche which does not impact the happiness, health, or wealth of the people.

And if your blog is targeted at a specific niche, it will help you make expertise, authority, and trustworthiness and, hence, rank faster in Google.

Note- To rank in Google, it depends on the 200 different Search Engine Optimization parameters by Google, in which Keyword Research plays an important role, which will be discussed later in this Guide.

How to create a micro niche blog

To start a micro niche blog, you have to deal with some of the basic steps given below-

  • Finding Micro niche site ideas.
  • Keyword Research.
  • Domain and Hosting.
  • Installing WordPress and other Necessary themes and plugins.
  • SEO friendly content creation.
  • Promotion on Social Media and Quora.
  • Link Building.
  • Monetization of Blog.

I will cover these topics step by step in this detailed Guide.

Also, see our post on How to start a Blog to learn in detail.

How to find Micro Niche site ideas in 2021?

To find out micro niche ideas, I suggest you start from a broad category or sub-category, then we can begin to find out micro-niche topics and ideas.

To do so, you should start by brainstorming your brain, taking a pen and paper, and writing down in which domain you have some knowledge or experience.

May say you get some ideas such as Health, Tech reviews, How to earn money, Computer sciences, etc.

These all are the broad niches, which are tough to rank. So we have to drill down it into sub-categories. To do so, you can use “Ezine Articles”.

how to choose a niche for blog

From here, I got an Idea about Kids and Teen, and from kids, you can also write about babies.

You can promote baby products such as Strollers, oils, prams, baby walkers and so on.

Now the next step comes, whether such niche gets consistent traffic throughout the year or not. So we use google trends to find out its trend though out the year.

Micro niche blog ideas

Here you can see the baby products trend, which shows you will get consistent traffic throughout the year.

The next step is to find out the content ideas for your micro niche blog. To do so, you can use

  • Google auto-suggest.
  • Quora.
  • Answer the Public.

Google auto-suggest is the best way to generate unlimited keyword ideas, and for a micro niche website, these keywords can be the base for it.

Micro niche blog ideas


Here I have searched a keyword best baby on Google Search, and from the Google auto search, I got some of the ideas-

  • best baby stroller with car seat.
  • Best baby products.
  • Best baby massage oil.
  • Best baby shampoo.

I can create a micro-niche blog about baby products and target these keywords in my blog posts.

Then comes the Quora.

Micro niche blog ideas


Here I got some other topics that I can address in blog posts.

You can also try” answer the public“, where you will get hundreds of topics ideas in the form of questions with different variations of your keywords.

Bonus Tip- For Researching micro niche blog ideas

To find out all possible ideas, I will use Ahrefs, which is a paid premium tool.

Step 1- Search a broad term in the ahrefs keyword planner and click on the “having the same terms”.

micro niche blog ideas

Here you can see, I got different keyword ideas, such as best baby products in India, best baby soaps in India, and on the left-hand side, you can also find out different terms with tons of traffic.

Step 2, Here you can also find some high difficulty keywords which are difficult to rank, that’s why I put some filters such as keyword difficulty of 0 to 20, the minimum volume of 100 and include some words such as top, best, why, what, how, buy, review and so on.

As a result, I got some more valuable keywords, shown below-

Ahrefs keyword research

Now click on SERP for any keyword, and you will get a list of top 10 results for that keyword and find out whether there is any low authority website ranking for that keyword or not.

From one of the keyword, I got a low authority website name “BabyCart“.

Step 3- Now, put the URL of this website in the site explorer of Ahrefs, and it will show the number of keywords the site is ranking for.

Micro niche blog ideas

Here you can see the small site is ranking for more than 6.6K keywords, from which we will find out more keyword ideas for our micro-niche blog.

Step 4. Click on organic keywords and place the filter of keyword difficulty 0 to 20 for a new blog site.

Micro niche blog ideas

Here, I got more than 3.1K low competition keywords, which I can target in my blog posts.

I told you the basic process to find out the micro niche site ideas, but If you want some of the trending topics for your micro niche website, they are given below-

Some trending topics for a micro niche website.

  • Baby Care.
  • Earplugs.
  • Soundproofing a room.
  • Gaming Chair.
  • Juicers.
  • Gas stoves.
  • Hosting affiliate micro-niche.
  • Photography.
  • How to lose weight.
  • Yoga mats.

As you have done your keyword research and your niche research, Now comes to find out the domain name for your micro niche website.

Keep in mind and you should not include brand names such as amazon etc.

Select your domain name and Hosting.

I use lean domain search for domain name ideas, which give me hundreds of combinations of my micro niche website keyword ideas.

Different domain name providers registers domain names for your blogs and websites.

If you want to start your blog with WordPress, then you need web hosting.

I recommend you the best platform for web hosting services, the best part about it, is it gives the .com domain extension free for one year.

I suggest you start your blog using Hostinger hosting, and it is the most affordable web hosting, which begins with 30 dollars per year [ includes free domain].

Note- Your domain name is your identity. I suggest you choose your domain name wisely and make it your brand.

WordPress Installation and setting up your blog

As you purchase your hosting and domain name, the next step is setting up your blog.

You can do this by following the steps given below-

  • Login to your hosting account.
  • Scroll down and click on Auto Installer.
  • In the next window, you will find out different scripts such as WordPress, WordPress + Woocommerce, etc.
  • Fill in the initials and install WordPress.

As the installation completes, you need to install different plugins and Theme for your blog.

For the Theme, I suggest you go with the Generatepess Theme, the best WordPress theme for blogs.

You can install up to +60 plugins within your WordPress dashboard. But I suggest installing only the necessary one because more the plugins you use it consumes your hosting web resources and indirectly reduces your loading speed.

There is the list of most common Plugins you must use for your micro niche website.

  • Yoast SEO/ Rank math for your On-Page SEO.
  • Classic Editor.
  • Akismet Anti-Spam.
  • Easy Table of Contents.
  • Insert Headers and Footers.
  • ShortPixel Image Optimizer.
  • UpdraftPlus – Backup/Restore.
  • W3 Total Cache.
  • JetPack.
  • Ad Inserter for Google AdSense.

Write SEO Friendly Content and Promote It.

As you created your micro niche blog, now comes the next step is to publish your content.

FOR on-page SEO purposes, the SEO Plugin will help you target your desired keyword in your blog posts.

It would be best to use your keyword in your title, Meta description, URL and within your headings and body of your blog post.

I have published a post, 11 Easy Rules Of How To Write Your First Blog Post, in 2021. By following it, you can publish your first blog post quickly.

In this Guide, I have shared all of my secrets of writing a user-friendly article that generates sales, and you must check out this.

I hope you have published enough content on your micro niche website by following the steps mentioned above.

As you publish at least 25 to 30 articles, now comes the next step of promoting them.

For blog promotion, there are different platforms such as as-

Free platforms- Quora, Pinterest, Medium, Social media.

Paid Platforms: Ad campaigning, Paid backlinking and Paid Guest posting.

Our first goal is to create our blog as a brand. I highly recommend you make your website profile on different social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

The crawler from google visits these sites, and having links on these platforms creates a social presence and helps boost your rankings in Google.

In Paid methods, You purchase backlinks, do paid guest posting on different websites.

You can use platforms such as Flyout for paid guest posting. You can also run different ad campaigns on Google AdWords and Social media.

Note- You can also use platforms such as “HELP THE REPORTER OUT” for free guest posting, but the chances of getting a backlink are pretty tricky.

Monetization of your Micro niche blog.

There are different ways to monetize your blog. Some of them are given below-

  • Amazon Associates.
  • Google AdSense and others
  • Selling your stuff
  • E-mail marketing.
  • CPA Marketing.

These are the top 5 ways to monetize your blog. If you want to learn how to monetize your blog in detail, you must check out our detailed Guide and earn money from blogging in India 2021- Exclusive Guide.

My views on Micro Niche Website.

At last, I would like to conclude my detailed guide on the micro-niche website here. 

Blogging is the actual business. If you want to succeed in blogging, you should be consistent, determined and patient.

Whether you make a niche blog or a micro niche blog website, you have to be patient for at least one year. 

As per the many experts, All the new websites go within Google sandbox or user accepting test for the 1st year of a new blog.

As your blog passes this test, google starts to rank small-small keywords of your blog post, and your blog starts building authority.

If you want to blog and grow your blog as a brand, I recommend you start with WordPress.

If you do not have money to buy hosting, I suggest you buy a custom domain name and start with a blogger. As you get Google Adsense approval, migrate your blog to WordPress.

I hope you have liked our detailed guide on how to start a micro niche blog from scratch.

If you have any doubts or suggestions, then know me in the comments.

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