If you are a digital marketer and looking to know more about SEO and its Types, then you are in the right place.
If want to know about types of SEO then you have to know What is SEO first.
What is SEO and its full form?
SEO stands for Search engine optimization. Every website which is ranking in Google or any other search engine is working in the norms and comes under the parameter set by Google.
If any website if full-filling Google’s SEO parameters then it can rank at the top of Google.
To know better SEO you have to know the Types of SEO.
What are the types of SEO?
There are four types of SEO, which can affect the Google ranking of your website.
They are of following types:-
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO and,
- Negative SEO
Also, see our post on Com Vs Net – What’s The Difference Between Domain Extensions
What is White Hat SEO?
If you want to go long term with your blog or your website then white hat SEO is for you.
White hat SEO deals with legal and good SEO techniques which will increase your Google ranking.
If you are optimizing your website by using White hat SEO then you are risk-free. Google will never penalize your website and you will not lose your existing ranking.
If you want to use White hat SEO then you have to full-fill the more than 200 parameters of SEO offered by google.
You can do this by doing the following tasks.
White Hat SEO can be further divided into two types of SEO, which are,
- On-page SEO
- OFF page SEO
What is on-page and off-page SEO?
On-page SEO includes all the works which you can do on the front end of your website.
You can understand it by using an example, Suppose you have a blog, in which you write blog posts.
Then all the things which you will do in your blog post to make it SEO friendly are known as On-page SEO.
On-page SEO includes-
- Keyword research.
- Keyword placement.
- Length of the article.
- Image Attribution.
- Meta tags and Meta description.
- Headings and sub-headings.
SEO techniques used by the Digital marketer.
1. Keyword research– Keyword research is the most important part of the on-page SEO techniques.
Targeting a low competition keyword is you can rank easily, even sometimes without backlinks.
You can use long-tail keywords that have less competition and a high potential for ranking.
This technique is used by all digital marketers who are using on-page SEO.
2. Keyword placement– Keyword placement is also important for Google-ranking.
A google Keyword placement in the article decides the on-page of the page.
3.Length of the article– If the length of your article is good enough then there is a chance to rank your article for more than one targeted keywords.
There are many of my blog posts who are ranking for more than one keyword due to the good length of my articles.
4. Image Attribution– You should provide Image Attribution in every image which you have used in your blog post.
You Image also ranks in Google which will bring extra traffic for your website or blog.
5. Meta tags and Meta description– You should provide good Meta tags and Meta description of your blog post.
You can do this by using Yoast SEO or Rank math if you are a wordpress user.
6. Permalink– Your Permalink should contain your targetted keyword which will help you to rank in google.
7. Interlinking– Interlinking of your website old posts to your newly published post is also important.
This will help you to rank your old blog post also.
8. Headings and sub-headings- You should separate the paragraphs of your articles by using headings and sub-headings.
It will increase the readability of your article and indirectly affect the on-page SEO.
You can use these methods and steps in your blog post which will enhance your On-page SEO and helps you in google ranking.
What is Offpage SEO?
Now, this is the turn of Off-page SEO.
Off-page SEO includes all the methods and ways which we include at the back end of our website.
Off-page SEO includes:-
- Web directory submission
- Guest posting.
Backlinking– Backlinking is one of the greatest technique which will increase your ranking in lesser time.
But the quality of backlink matters a lot. You should make quality backlinks. If you make 100 backlinks from different sites that are low authority will not increase your ranking as much as you make backlinks from a high authority website.
But keep in mind, you should take quality backlinks to the relevant sites. According to the updates of Google algorithms, Google only considers the backlinks which are from the relevant site.
So keep it in mind.
Web directory submission– is the other Off-page SEO technique, in which you submit your website to the different types of Web directories.
Guest posting- is the best way to get backlinks from any website. You can contact the sites which are relevant to your niche and ask for a guest post.
What is Black Hat SEO?
Techniques that come out of the Google algorithm are known as Black Hat SEO techniques.
- Spamming links
- Keyword stuffing.
- Paid clicks
- plagiarism content
- Hidden links etc.
Black Hat SEO can boost your ranking for the short term but if your looking for long term then this is not for you.
Google can penalize your website or even you never get the traffic after the small boast of your website.
You should avoid these things.
What is Grey Hat SEO?
If you use a catchy title, Meta description and the permalink and the users are visiting your blog post, but you are not providing the content according to the title and the description,etc. This is known as the Grey Hat SEO.
For example, If your title is What is Backlink? and you are providing an article about how to make ice-cream.
Such techniques are known as Grey Hat SEO. You should avoid it.
What is Negative SEO?
If you are using the way to harm the ranking website by the Black hat and Grey hat SEO then this is known as Negative SEO.
This is the worst way in all of them.
You should not practice such things.
I hope you have got all the answers regarding the types of Seo.
If you have any doubts regarding this then you can know us in the comment. If you like our article on the Types of SEO then please share it with your friends.